Author Archives: earth

  • Hotblack Desiato - Logo

  • Art direction and photoshoot for corporate image library

  • BLME - Slideshow - 5

  • BLME - Slideshow - 4

  • BLME - Slideshow - 3

  • BLME - Slideshow - 2

  • BLME - Slideshow - 1

  • Somserset House Google Analytics Stats

  • Somserset House Google Analytics Stats

  • A new destination brand for London...

  • The Nutrition Society - Slide 6
  • The Nutrition Society - BJN
  • The Nutrition Society - Website
  • The Nutrition Society - Pen
  • The Nutrition Society - Logo
  • The Nutrition Society - Bag
  • BLME - Slide 4

  • BLME - Slide 3

  • BLME - Slide 2

  • BLME - Slide 1

  • A bank with
    principles is a
    bonus for society...

  • The Northbank - Logo
  • The Northbank Guild - Logo
  • Asia360

  • Asia360

  • Brandanomics - Measuring and managing responsibility
  • Brandanomics

  • Somserset House Google Analytics Stats

  • Somerset House

  • Partnering

  • Creating

  • Flourishing

  • The Big Society Network - Presentation
  • Asia360 in Under 90 Seconds

The Commonwealth

Challenge

The Commonwealth is the world's largest community totalling 2.4 billion people. Its work is vital to providing all member countries with the support needed to promote democracy, rule of law, and economic development. Vital ingredients to making a country   successful. Our challenge was and still is, to champion the organisation through the impact of its work and highlight the importance of the Commonwealth in today's society.

Solution

Starting with Women Agents of Change we created a campaign that was illustrative and arresting, a total departure from their usual photography based collateral. It concentrated on the making people think: What if? We have since been retained to roll out a cohesive brand strategy aligning all of the Commonwealth's communications under unified values together with a consistent look and feel.

Results

  • Unprecedented global coverage
  • USA Today created a supplement around Women in the developing world
  • Commonwealth Connects launched at CHOGM in front of 16 Heads of Government including HRH Queen Elizabeth II creating the worlds largest online community
  • Your Commonwealth is an award winning user generated platform attracting record visitor numbers steering a new strategy for 1.2bn people under 24
  • Connecting Cultures is launched kicking off The Queen's Diamond Jubilee Year

Hotblack Desiato

Challenge

Hotblack Desiato is a high-end estate agent that specialises in North London, Camden, Islington and Highbury. It's an agency with real heritage and expertise, but it was invisible; losing market share to less experienced mini-driving competitors.

Solution

By auditing the brand from the inside out, and interviewing people from all three offices, it became clear that this was a different sort of estate agent – service rather than sales-orientated – but the brand was failing to reflect this.

Results

We repositioned the agency as a residential consultant, creating a new visual identity that emphasises the personal and bespoke. The new signature-like mark and hand drawn map, adds a personal touch to communications, gives the brand significant stand out in the market, and helps to reinforce its reputation for the long term.

Sustainability

Hotblack Desiato operates a truly sustainable business model; high staff retention helps to maintain knowledge within the business. We encouraged them to introduce property viewings by bike, and it's now policy to cycle wherever possible. In addition, we have recycled black cabs to transport clients when cycling is not an option, creating moving adverts for their expert local knowledge.

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Somerset House

Challenge

Somerset House is more than a venue - it's a major arts destination and home to many cultural institutions such as The Creative Society, British Fashion Council and the National Youth Orchestra. The Trustees approached us to restructure and streamline their website, in order to communicate the full breadth of their activities more effectively.

Solution

We began with an in-depth consultation process, which included all stakeholders, to gain a full understanding of the organisation. We then began restructuring the website to ensure that every layer of communication was distinct and clear, creating a more simple journey for the user.

Results

  • The website is now reflective of the organisation as a whole, while the new streamlined navigation means that visitors are always just a few clicks from the information they need, whether that's a concert, exhibition or tenancy enquiry.
  • Web traffic and ticket sales have increased significantly in the three months since launch, but most importantly, Somerset House now has a sustainable platform to build its brand as a unique creative and cultural hub.

Big Society Network

Challenge

Create a unifying brand that encapsulates the essence of 
'The Big Society Network'. An organisation that looks at ways business, and society, can co-exist in harmony for mutual benefit. 

Solution

Taking cues from our very own source of energy, the sun, we built a brand around a concept that is naturally sustainable and one that is constantly renewing itself. Goodwill. The UK has it in abundance. 'Unleashing Social Energy' was born and is now the common thread that drives all of the BSN's social programmes. 

Results

  • Nexters and Spring both born out of Unleashing Social Energy
  • Major blue chip brands back programmes
  • Unified multiple stakeholders
  • Aligned all communications with a flexible future proof strategy

BLME

Challenge

As BLME approached its 4th birthday they had established themselves by doing rather than saying. “It is all very well being sustainable, but if it’s not communicated then it doesn’t add any value to our brand” Michelle Arnold Marketing Director BLME.

Solution

We suggested BLME share their principles with clients in the same spirit that they share risk and reward. This idea of sharing rather than telling has formed the foundation of a new brand platform that  started with their corporate brochure. We have since extended the concept across all collateral including their new website, ATL press campaigns & digital applications.

Results

  • Successfully translated sustainability into brand equity
  • BLME can stand apart in a now untrusted sector
  • Their results and awards speak volumes for being a good business

The Nutrition Society

Challenge

To design a new website without a cohesive brand structure or any consistent guidelines to follow.

Solution

We analysed the website from back to front for six weeks and decided that rather than re-invent the wheel, we could simply update their existing code and reuse their Drupal Platform. This released half of their original budget which enabled us to migrate their brand. A trip to The Imperial War Museum led us back to their rationed roots, and a new brand together with a visual langage and cohesive guidelines were delivered all for their original website budget.

Results

  • Improved visibility earns the Nutrition Society respect across the medical, health and corporate industries
  • Increased revenue streams via Student Membership
  • Merchandise & Publications allows the organisation to flourish

Asia360

Challenge

To create and position a start up media company with an incredibly small budget to potential investors and commercial partners.

Solution

A name and brand for a media platform which had to appeal to a diverse audience covering 26 different countries with a target population of 1.6 billion people was born out of an extensive workshop. Working closely with Asia 360 we then produced a pilot issue from live content together with a micro site to show the strength, depth and ability of the core management team.

Results

  • Launch issue attracted 10,000 subscribers
  • Major Asian Bank became anchor advertiser
  • Attracted investment to become sustainable operation
  • Multimedia platforms launched from initial seed funding
  • First Asian News Platform delivered to critical acclaim

Sustainability

We worked with Somerset House to help them communicate their sustainability policies of reducing energy usage, increasing waste recycling, and implementing travel policies that reduce pollution. They achieved an 80% reduction in energy used to light the courtyard by changing the floodlighting to low energy LEDs. And we keep to this philosophy by hosting our sites on carbon neutral servers.

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“Following several meetings with a number of digital agencies we approached earth. They were the only ones who offered to audit our existing site to identify our exact requirements.

As a not for profit organisation, we were considerate of budget and their approach was to give us the best solution and value for money. They produced a thorough document that was well researched and included a number of recommendations to build us a website that utilised best practice build, with an aim to improve our traffic and conversion rates.

The design has been well considered using existing brand guidelines with a considered structure to best match our business objectives.”

Mark Hislop,
Commercial Director,
Somerset House

Sustainability

The idea in itself is sustainable and can be built into any future programme. As strategic creative partners, earth has been instrumental in creating and delivering a platform that appeals to multiple audiences for funding the charity's individual programmes and its wider social innovation objectives.

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“The world is full of branding agencies but there is only one Earth.

They deliver on their promise; in spades. They get into your boots, feel your pain, sense your ambitions, plug into your emotions and then channel their insights into a beautiful representation of what you stand for in the world. For Earth the impact you have on the world be it social, environmental or cultural is not glibly adhered to. Instead it is fundamental to their being.

They are passionate and fun, they work ideas hard, they listen and learn, challenge and cajole but they want you to succeed as much as you do. They are creative, focused and ethical. Invite them in...”

Steve Moore, Chief Executive, Big Society Network

“Earth created a brand strategy, brand identity and guidelines for all communications collateral for Commonwealth Connects Portal (C2P) for print, web and mobile devices. They worked well under considerable time pressures and delivered work that has been well received by all stakeholders. I would recommend Earth to any potential client in need of a comprehensive brand and strategy.”

Anthony Ming, Adviser (Informatics), Governance & Institutional Development Division, Commonwealth Secretariat

Sustainability

For a country to have sustained development and growth, it needs a strong civil society and this is where The Commonwealth Secretariat helps. Aiding rule of law, economic development and democracy, our work is to promote these values and highlight the positive impact The Commonwealth has upon its 2.4 billion citizens.

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“Earth is able to meet tight deadlines without compromising on the quality of their work and offers exceptional customer service.”

Kate Collins,
Online Manager,
Commonwealth Secretariat

Sustainability

"Sustainability means different things to different people, but to BLME it is responsible, ethical, relationship focused banking. We wanted our new brochure to be more open and honest than what other agencies had proposed, and earth was the only agency we thought could deliver a level of authenticity with our messaging, while also delivering a crisp, refreshing look and feel. After all, the sustainable credentials of the brochure are not just about the FSC paper and the ink but more about the message the brochure conveys."

Michelle Arnold - BLME

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“Earth was the only agency we thought could deliver a level of authenticity with our messaging, while also delivering a crisp, refreshing look and feel.”

Michelle Arnold, Head of Marketing and Comms, BLME

  • Art direction and photoshoot for corporate image library

  • BLME - Slideshow - 5

  • BLME - Slideshow - 4

  • BLME - Slideshow - 3

  • BLME - Slideshow - 2

  • BLME - Slideshow - 1

The Northbank

Challenge

To encourage major cultural heritage institutions, hoteliers, local businesses, landowners and landlords to take an interest in an historic area of London and build a stewardship strategy to revitalise the area.

Solution

An overarching strategy that all participants could actively get involved in. The now newly named Northbank sits between the Southbank and Covent Garden. Successfully trademarked as a destination brand, earth is actively involved in creating a communications platform for the largest Business Improvement District in the UK.

Results

  • Business Improvement District application underway
  • Backed by Westminster Council, The Savoy, Coutts, Somerset House, PWC plus many more
  • A unified stewardship strategy to revitalise this historic area

Sustainability

Created a unifying strategy for an historic area of London bringing social, environmental & economic prosperity under a stewardship plan.

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Sustainability

Recycling their existing website code meant that we freed up over half of the original web budget to completely refresh their brand. This has rejuvenated the whole organisation resulting in new merchandising opportunities, increased membership revenues and a platform to launch paid webinars, a brand new revenue stream.

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Sustainability

The only Asian platform written for Asia by Asians. Asia 360 creates jobs for a niche talent pool of journalists, media production and other specialists that would otherwise have looked to the west for a career path. This in turn delivers a true authentic experience providing a sustainable platform for future growth.

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